Role

Creative Content Manager
Brand Director

Project Manager

Expertise

Brand Identity
UI/UX

Content Design
Social Media

Public Relations

Link

  View Work

Brand identity, content strategy, and public relations for an industry giant.

Challenge

InMotion Hosting 

InMotion Hosting is a technology company, but its website is pure eCommerce. 

Leading a team of over twelve, I transformed the brand from the ground up. We created a next-generation mobile-focused eCommerce platform with new user journey mapping, heavy user testing, design iterations, content testing, and customer persona's.

Web

Lead Project Manager, Copywriter, UI/UX & Branding

 

Video

Copywriter

eBook

Copywriter

eBook (click here to read)

eBook (click here to read)

Social Media

Concept & Copywriter

Public Relations

Writer

  • Over 2.5 million views in unearned media
  • Placed InMotion Hosting alongside industry leaders, Placed ads ahead of IaaS, DCaaS industry, and communications trends 
  • Highly effective crisis communications plans with detailed instructions and multiple playbooks 
  • Developed new corporate communication policies, programs, and processes streamlining operations 
  • Implemented CMS for all communications and contacts
  • New Boilerplates
  • New Playbooks 
  • Revamped Company-wide Internal Communications
  • New Internal and External Email Templates 
  • New Project Management Software
  • New Strategic Plans and Execution 
  • View Example Plan 
  • Brand Personality and Media Lists
  • New Corporate Decks and Media Kits
  • Infographics and Budgets
  • Fast Facts and Company History
  • Products and Services
  • Client Sheets and Boilerplates
  • Testimonials
  • Press Clippings
  • Identity and Positioning Statements

Photography

Photographer